A NEWSLETTER BY ALBERTO MONZONÍS
Where does doing the right thing make money?
I go through the research on what sustainability is worth to a company and share with you what I’m learning, so you can take it to finance.
Why I’m doing this
I’ve spent ten years in corporate sustainability, and almost all of it has been paperwork. Things we do because we have to, and that don’t necessarily add value to the company.
Don’t get me wrong. Compliance and reporting are necessary. They set the rules of the game. But they don’t set you apart, because by nature they’re something everyone has to do. And I didn’t get into this just to help with the paperwork. I wanted to add value.
Why I’m doing this
I’ve spent ten years in corporate sustainability, and almost all of it has been paperwork. Things we do because we have to, and that don’t necessarily add value to the company.
Don’t get me wrong. Compliance and reporting are necessary. They set the rules of the game. But they don’t set you apart, because by nature they’re something everyone has to do. And I didn’t get into this just to help with the paperwork. I wanted to add value.
If you work in sustainability, you’ve probably felt the same frustration. You spend months on frameworks, reports, ratings and new rules to adapt to. And at the same time, you fight for every project you want to push, the ones that would actually do some good for the business and for society.
You ask yourself what the company is getting from all this work.
Do I matter when the real conversations happen?
For me, in many companies, the answer is no.
The conversations that matter are the ones connected to the core of the business, which is making a profit.
This project is my way of looking for what more sustainability can bring to the business, and finding it in a way that you and I can prove to the rest of the company, crystal clear. It’s also my way of dealing with the frustration between what the market and my clients ask of me and what I want to do.
If you’re where I am, you might be interested in what I’m going to share with you.
What you’ll get
I’ll share with you where sustainability creates value for a company, and how. I base it on studies with solid methods and on books by people who know the field, and I test all of it under a magnifying glass, sceptical from the start.
How it’ll reach you and how often, I don’t know yet. The project is just starting, and I’m trying out different formats. I’ll share with you what I create along the way, so you can come with me while I rediscover sustainability as a source of value.
It’s for you if you work in sustainability and want to talk about value and turn your projects into priorities. And if you want to understand why and how sustainability creates that value.
Get what I share next
If you want to know more about where I come from, it’s all here.